Google Ads is an incredibly powerful tool for physiotherapists who want to get more patients and grow their practice.
But as business owners and clinicians, you may not be a Google Ads expert. Which leads to mistakes that can cost them time, money, and potential customers.
In this blog post, we’ll discuss the 10 most common mistakes made by physiotherapists in their Google Ads campaigns – and how to avoid them!
By understanding what these mistakes are and how best to avoid them, you can ensure success with your own Google Ads campaigns.
So let’s dive in!
1. Poor keyword selection
One of the most common mistakes made by physiotherapists in their Google Ads campaigns is poor keyword selection. Physiotherapists often try to target too broad a range of keywords, resulting in irrelevant traffic and high costs per click.
It’s important to select highly specific and relevant keywords that are related to the services you offer and the areas that you serve.
2. Unclear or non-existent call-to-action
Having a clear call-to-action in your ads is essential in helping potential customers take action and make an appointment with your practice.
Unfortunately, many physiotherapists don’t take the time to create a compelling call-to-action or don’t include one at all.
Make sure your ads have a clear and compelling call-to-action that encourages potential customers to take the next step.
3. Not setting up conversion tracking
Many physiotherapists make the mistake of not setting up conversion tracking in their Google Ads campaigns. Conversion tracking is an essential tool for understanding how effective your ads are in driving appointments and leads.
Without it, you’re essentially operating in the dark when it comes to understanding how successful your campaign is.
4. Poor ad copy
The content of your ads is just as important as the keywords you target. You need to ensure that your ad copy is compelling and encourages potential customers to click through to your website or give you a call. Make sure to use strong language such as “immediate” and “now”, as well as specific details about the services you offer to capture the attention of your target audience.
5. Not using negative keywords
Negative keywords can be incredibly useful for ensuring that the right people are finding your ads. As a physiotherapist, you want to make sure that your ads are only being shown to those who are looking for services related to physical therapy.
Adding negative keywords such as “free” and “diet” can help ensure that your ads are only being seen by the right people.
6. Not utilizing remarketing
Remarketing is a great way to target potential customers who have already visited your website and encourage them to take action. Unfortunately, many physiotherapists don’t take advantage of this powerful tool.
Make sure to set up remarketing campaigns to reach potential customers who have already shown interest in your services.
7. Not testing different ad variations
It’s important to test different versions of your ads to find out which ones are driving the most conversions. Many physiotherapists make the mistake of relying on a single version of an ad, instead of testing different variations to find the best-performing ones.
Make sure to create multiple versions of your ads and test them to see which ones are most effective in driving conversions.
8. Not optimizing campaigns for mobile
Given how prevalent mobile devices are today, it’s important to make sure that your Google Ads campaigns are optimized for mobile.
Many physiotherapists don’t take the time to optimize their ads for mobile, resulting in lower conversion rates and higher cost per click. Make sure to create separate campaigns for desktop and mobile traffic to ensure maximum efficiency and cost-effectiveness.
9. Not monitoring and adjusting campaigns regularly
Your Google Ads campaign won’t magically stay optimized. You need to make sure that you’re monitoring the performance of your campaigns and making adjustments as needed to ensure maximum efficiency. Track your campaigns regularly and make sure that you’re optimizing them for the best performance possible.
10. Not setting realistic budgets
Many physiotherapists underestimate how much they need to spend to get the results they desire from their Google Ads campaigns. Make sure to set a realistic budget that takes into account all of the costs associated with running a successful campaign. Doing so will ensure that you’re able to get the best return on your investment and maximize the performance of your campaigns.
By avoiding these common mistakes, you can ensure that your Google Ads campaigns are effective and help drive more business to your physiotherapy practice. With the right strategy in place, you’ll be able to maximize the performance of your campaigns and get the best return on investment possible. Good luck!
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