Social Media Marketing for Physiotherapy & Physical Therapy Clinics
We plan, create and manage social media for physiotherapy and physical therapy clinics, and run Facebook and Instagram ads that bring in new patients. You get consistent content without spending your evenings on it.
100+ clinic locations across Canada and the US- Your feed, handled
- You approve every post
- Month to month, no long-term contract
Your feed, handled.Google Partner agency · CBEA 2026 winner
Trusted by top clinics
The four parts of clinic social media
Good social media for a clinic is steady, local and useful. Our approach covers four parts that work together. Want ideas you can use right now? Read our social media tips for physiotherapy clinics or our guide to Instagram for physiotherapy clinics.
Content plan
A monthly calendar built around your services, the seasons, local events and the conditions you want to treat more of.
Content creation
Branded graphics, short videos, Reels and captions, using real photos and footage from your clinic whenever we can.
Community management
Replying to comments and messages, and keeping your profiles accurate and up to date.
Paid social ads
Facebook and Instagram campaigns with clear offers, local targeting and lead tracking.
Book your free social media strategy call
Whether you post every week or haven’t posted in months, the first step is the same. We look at your profiles together: what is working, what is not, and what we would change first.
- We go through your profiles with you, not at you.
- You see which content gets saves, shares and bookings.
- You keep the plan, whether you work with us or not.
- Your Facebook and Instagram
- Your content and posting rhythm
- Your ads and boosted posts
- Your link to new patients
Results from our clinic clients
Physio, chiro and multidisciplinary clinics we work with, and what the work has done for each of them.
Parkway Physiotherapy
Multidisciplinary clinicThey averaged 315 new patients a month. By month two it was over 500, and today it is 800+.
View case study
Vangool Wellness
Physio and yoga clinic93% more calls from their Google Business Profile and a 38% lower cost per lead.
View case study
Physio and chiro clinic
Multidisciplinary clinicFrom 36 new patients a month to 103, with Local SEO and Google Ads working together.
View case study
Physiotherapy clinic
PhysiotherapyMonthly new patients grew from 244 to 482 in half a year.
View case studySocial media for physio clinics. Done right.
Content and ads managed by a team that only works with physiotherapy, physical therapy and allied health clinics. You approve the content before it goes live and get a monthly report on what it produced.
Profile Setup & Optimization
First impressions count. Facebook, Instagram and other profiles cleaned up with the right categories, links, booking buttons and branding.
Monthly Content Calendar
Posts go out on schedule. A plan for every month, based on your goals, instead of whenever someone remembers.
Graphics & Carousels
Designed for each platform. Branded graphics and carousels, using your clinic’s real photos where possible.
Reels & Short-Form Video
Your clinicians, on camera. We turn clinician tips and clinic moments into short videos for Instagram, Facebook and TikTok.
Community Management
Nobody waits for an answer. We respond to comments and messages so your pages stay active.
Facebook & Instagram Ads
Reach new patients nearby. Paid campaigns aimed at people near your clinic, with offers and landing pages built to book.
Google Business Profile Posts
Your best content, reused. We turn your best posts into weekly Google Business Profile updates, which keeps your listing active.
Monthly Reporting
Know what social is doing. Reach, engagement, leads and ad results, tied to new patients wherever we can track them.
What social media does for a physiotherapy clinic
Social media won’t replace Google for patients searching in pain, but it keeps your clinic top of mind and supports every other channel.
Stay top of mind
Past patients see your clinic every week, which makes them more likely to come back and to refer friends and family.
Build trust before the first visit
New patients check your Instagram and Facebook before booking. An active page with real people on it makes the decision easier.
Promote services and clinicians
Launch a new service, introduce a new clinician or fill gaps in a schedule with posts and ads aimed at the right people.
Reach new patients with ads
Facebook and Instagram ads let you target people by location, age and interests, so you can reach runners, new parents or desk workers near your clinic.
Get more from every piece of content
One good clinician video can become a Reel, a Google Business Profile post and a section of your newsletter.
Get your time back
We handle planning, design, captions and posting, so you and your team can focus on patients.
Why clinics hand their social media to PatientPartners
Most clinic owners know they should be posting. Few have the time to do it well, and fewer can tell whether it brings anyone through the door.
Why social media feels like a waste of time for most clinics
Here is where it usually breaks down. If you need new patients quickly, pair social with Google Ads for physiotherapy clinics, since those people are already looking for care.
- Posting when there’s timeA burst of posts in January, then nothing until spring. Followers forget you and the platforms stop showing your content.
- Content nobody engages withStock photos and generic health quotes don’t get saves or shares. People want your clinic, your team and advice they can use.
- No link to new patientsLikes don’t pay the bills. Without tracking, there’s no way to tell whether social brings anyone through the door.
- Boosting posts instead of running adsThe Boost button is one of the most expensive ways to advertise on Facebook. Proper campaigns cost less per new patient.
Every social media plan includes
The same six things, whatever the size of your clinic.
A clinic-only team
Content creators and ad specialists who only work with clinics.
A monthly content plan
Posts planned around your services, seasons and goals.
Your approval first
You see and approve content before it goes live.
Real clinic content
Your photos and clips, edited into posts and Reels. We make it easy to send them.
Clear monthly reporting
Reach, engagement, leads and ad results, in plain language.
No long-term contracts
Month to month. We recommend at least 3 months so content and ads can build momentum.
What clinic owners say about working with us
Straight from the clinics we partner with.
“I trust Isaac implicitly and his team. And I definitely think that any clinic would benefit from working with him. Hands down it’s been one of the best decisions I’ve made in my career as a business owner.”
“We had an average of 315 new patients per month… In our second month of working with PatientPartners the new assessment number was over 500! It’s hard to state how huge that is.”
Vangool WellnessWatch the video testimonial
“Wow, it’s the best thing we’ve ever done.”Parkway Physiotherapy
Social media for physiotherapy clinics: FAQs
If yours is not here, ask it on the call. We would rather answer it before you commit to anything than after.
Which social media platforms should a physio clinic be on?
For most clinics, Facebook and Instagram matter most, along with your Google Business Profile. TikTok and YouTube can work well if a clinician enjoys being on camera. We recommend platforms based on your patients and your goals.
How often should a clinic post?
Consistency matters more than volume. A few good posts a week, every week, beats a burst of daily posts followed by silence. We set a schedule that fits your goals and budget.
Do I need to create the content myself?
No. We handle planning, design and captions. The posts that do best usually feature your team, so we may ask for photos or short clips from the clinic, and we make that as easy as possible.
Can social media bring in new patients?
Yes, especially with paid ads. Regular posts build trust and keep past patients coming back, while Facebook and Instagram ads reach new people near your clinic and send them to book.
Should I start with social media or Google Ads?
If you need new patients quickly, start with Google, because those people are already looking for care. Social media works best alongside it. See our Google Ads for physiotherapy clinics.
How will I know if it’s working?
You get monthly reports on reach, engagement, website visits, leads and ad results, tied back to new patient numbers wherever we can track them.
Do I need to sign a long-term contract?
No. Our services are month to month. We recommend at least 3 months so your content and ads have time to build momentum.
Ready to grow your clinic on social media?
Get a free marketing audit. We review your social profiles, your website and your local rankings, and show you what we would change. You can take that away whether you work with us or not.
- Social media profile review
- Content and ads review
- Website and booking flow review
- Local SEO ranking report
