Multi-Disciplinary Clinic Gets 650+ Assessments Per Month

More From The Clinic Owner

Like many clinics, this client was working with another marketing agency before PatientPartners took over. However, they were struggling to make their marketing efforts cost-effective.

“Our Parkway team has been together for about 15 years now and we’ve had a few different marketing partnerships over that time. PatientPartners has proven to be an amazing partner for our clinics and we recommend this team without reservation….as long as you’re not from southern Vancouver Island!

Our work with (GoWest) Marketing had been in a decline for about 6-8 months. Our cost per new patient acquisition during some months went over $100 which was a level we could not sustain as a business. We decided to make the jump to PatientPartners where we saw almost immediate improvements.

These improvements were not only fast (we noticed within 2 weeks of the strategies Isaac used in our paid ads), but also sustainable because we began a consistent campaign of SEO work and Google Business Listing engagement.

PatientPartners fills out our marketing scoreboard each month for easy tracking of results. By dialing in our digital ads and website work, we’ve also been able to focus on building out our social media campaigns (also through PatientPartners) and print media campaigns (patient brochures that isaac and his team built for us). Since then we’ve added even more marketing verticals to our efforts and for the first time we really feel like we have a marketing engine in place.

The net result of working with Isaac and his team is that our cost per new patient acquisition has dropped down to about $30! This changes a bit every month but it is huge for us. We also have more new patients than we have ever seen which allowed our business to grow 50% over 2022. We are hitting new milestones every 1-2 months!

In 2021 we had an average of 315 new patients per month (including returning assessments) but in 2022 this number started to slip. In our second month of working with PatientPartners the new assessment number was over 500! It’s hard to state how huge that is in terms of supporting an amazing team of therapists.

I’ll also mention that as we grew and added team mates, Isaac updated our website, social and Google business listings within a few days. This meant that we were always on point, our new team mates felt incredibly supported, and the community was kept abreast of all our clinic changes.

Though it’s maybe not marketing exactly, when I am building new relationships with potential therapists interested in joining our family of clinics, the multiple methods of new patient acquisition and the confidence to market any specific caseload one wishes to pursue has really impressed the therapists we’ve spoken with.

The best part of our partnership with PatientPartners though is probably the weekly check-in with Isaac. These meets give us the confidence that we are always on track, always proactive to whatever the business needs from onboarding a new team mate, promoting a specific discipline, building a campaign and just generally staying on top of our marketing efforts. That one hour per week of meetings has been one of the difference makers for our company”.